SEO & Google Ads

Search Engine Optimisation, or SEO, is a key part of web development as it improves a website's overall searchability and visibility for search engines like Google. Google ranks your page for specific queries. The most relevant answer from Google's index is then given to answer the query. Knowing which sites answer the query will depend on the keywords used for the query and their match with the website's content. 

Since organic search is the primary source for most website traffic, SEO plays a vital role in boosting organic reach on the web. With effective and comprehensive keyword research, we can ensure that the keywords are embedded into the websites copy and coding to allow Google to find and rank your site best when specific keywords are searched. 

Since this process can take some time, GoogleAds are a great way to boost new sites that have not yet been crawled and indexed by Google organically. While your site may not be ranked high enough to come up first when certain keywords are searched, GoogleAds can allow your site to be pushed to the top of the results for those keywords until your site reaches it organically. Essentially, GoogleAds can speed up the process. It is both measurable and flexible, and since it is a pay-per-click based system, you only pay for actual results. With Neoteric Media, we can help give your website the competitive edge it needs with a curated GoogleAds campaign.

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