Frequently Asked Questions

Why do I need to have a website?

Having a website in today’s ever-evolving online world is a must – especially for small businesses selling products and services. Your website is the public face of your business, and the primary aim of your website is to convert browsers to buyers, but that’s not all. While some small businesses may think that a social media page is enough, a website can make users feel like there are real people behind your brand and page that they can interact with.

What is the importance of SEO?

Search Engine Optimisation, or SEO, is a vital part of web development as it improves a website’s overall searchability and visibility for search engines like Google. Since organic search is the primary source for most website traffic, SEO plays a vital role in boosting organic reach on the web. With effective and comprehensive keyword research, we can ensure that the keywords are embedded into the websites copy and coding to allow Google to find and rank your site best when specific keywords are searched.

Why should my website be responsive?

With the speed at which people search and browse the internet, you have only a second or two to make an impression. And since we use our mobile devices to browse the web, website responsiveness is essential. A responsive website, with a fluid and flexible layout which adjusts to various screens including tablets & smartphones, will result in a better online experience that can result in sales. With a site that is mobile friendly, your site with has the competitive edge in terms of visibility.

What are the impacts of great graphics and designs?

In a world full of visual stimulation, professional graphic design should be a priority for any business. With so many websites on the internet, the number of competitors in your industry and the speed at which our clients access the web, first impressions matter. Whether it’s a website or a logo or brochure, high-quality graphics and designs scream professionalism and instil trust in the brand. A strong design with quality graphics can make your website memorable, setting you apart from your competitors.

Is copywriting an important aspect of the website and why?

A great website is more than a beautiful design. Now that you have attracted your customers to your website, they’re going to want to read a bit more about your business, your vision and your product/service. A professional copywriter can describe the benefits of your products or services with persuasive sincerity and entice sales by carefully choosing the right words with a strong emotional appeal. Well-written, persuasive copy, free from grammar and spelling mistakes and enhanced with SEO will not only impress visitors, give you the competitive edge but be appealing to search engines as well, boosting your site on rankings!

How does Google's website indexing system work, and when you search Google for a specific query, how do the results get to the first page?

Well, firstly Google crawls the World Wide Web to find out what websites exist and what changes have occurred to existing sites. All the pages are linked to one another through the site’s navigation. Next Google tries to understand the content on the site, analysing text, images and video. The page is then indexed in terms of the keywords found in the text (that’s why SEO and GoogleAds are essential).

Finally, when a query is searched, Google ranks the websites and their pages in terms of the most suitable fit for the query. While Google tries to determine the best answer to the query, sites that will provide the best user experience are prioritised. That’s why it is so important that your website be up-to-date, optimised for SEO and be mobile friendly.

Should we have GoogleAds and why?

Google AdWords, the program allows you to create online ads to reach audiences that are interested in the products and services you offer. Google Ads is Google’s pay-per-click (PPC) online advertising program which allows us to create adverts linked to specific keywords that are related to your business. These online ads to reach audiences that are interested in the products and services you offer. While SEO does this organically, Google Ads works faster than SEO, getting you to the top of the search engine results quicker, giving your website the competitive edge.

What is the importance of branding?

Branding is essential to any business as it will affect the way your business is viewed by potential clients. Having curated branding means the entire vision and vibe of your business can be felt at first glance. With a professional logo design and creative branding strategy, we can ensure your business is memorable and has an instant impression on your tribe, instilling familiarity and dependability amongst existing consumers and attracting new clients with a positive impression of the business.

How will having a website benefit me?

Having a website can create credibility for your business, convey your vision, improve your customer service, and make business accessible at all times. With the World Wide Web our fingertips, a website establishes your business’ online presence and can be a great online marketing channel once your site climbs search engine results.

In order to reap the rewards of a website for your business, purposeful content alongside a modern design and professional execution. With Neoteric Media your website will have all that. It will serve as a professional online presence for your business, attracting your tribe and making it easy for them to find you, contact you, and do business with you.